Adobe just announced a major step that could shape the future of search visibility and AI driven discovery. The company plans to acquire Semrush in a deal valued at about 1.9 billion dollars. Semrush is known for its SEO data, keyword insights, and tools that help brands understand how they appear across the web.
This move comes at a time when more people rely on AI generated answers from platforms like ChatGPT and Google Gemini. Customers are turning to these tools for product research, reviews, and everyday decisions, which means brands need to understand how their content appears across both search engines and AI assisted responses.
By bringing Semrush into Adobe Experience Cloud, Adobe plans to give marketers and content teams a clearer view of search rankings, GEO insights, and AI search visibility. This is especially important for companies using Adobe Experience Manager, since it brings optimization data into the same environment where they publish and manage content.
The deal has been approved by both companies and is expected to close next year. Many see this as an important development for brands preparing for the next stage of digital discovery.
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