Competitive Benchmarking is the practice of comparing your product’s user experience to that of your competitors—direct or indirect—to understand where you stand, what you're doing well, and where you can improve.
In UX, it's not just about feature lists—it’s about usability, functionality, and the overall experience.
By analyzing how users interact with competing products, you gain valuable insights into:
✅ Market expectations
✅ Usability gaps
✅ Innovation opportunities
Benchmarking helps turn comparison into competitive advantage.
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Competitive Benchmarking Meaning & Definition of Terms | UX Glossary

Competitive Benchmarking is the practice of comparing your product’s UX and performance against competitors to identify opportunities, improve user satisfaction, and gain a competitive edge in the market.