Customer Experience Management (CEM) is all about seeing your brand through the eyes of your customers—and optimizing every step of their journey.
It’s a strategic process of managing and improving all interactions a customer has with your brand—across every touchpoint, channel, and stage.
When done right, CEM creates:
✅ Consistent experiences
✅ Meaningful, personalized engagement
✅ Higher satisfaction, loyalty, and advocacy
Because great experiences don’t happen by chance—they’re designed.
#customerexperience #cem #cxstrategy #uxdesign #userexperience #customerjourney #humancentereddesign #uxglossary
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