Category: Business

  • Meta’s Facebook, Instagram, and WhatsApp is Down

    Meta’s Facebook, Instagram, and WhatsApp is Down

    Meta Platforms, the parent company of popular social media apps Facebook and Instagram, announced on Friday that the services on both platforms had been restored after a widespread outage that lasted for over two hours. During the outage, thousands of users encountered difficulties accessing these apps, along with Meta’s messaging service, WhatsApp.

    According to Downdetector.com, at its peak, nearly 20,000 users reported issues with Facebook, Instagram, and WhatsApp. However, as of 6:30 p.m. ET (2230 GMT), the number of outage reports had decreased to less than 500, as stated by Downdetector. It is important to note that the actual number of affected users might be higher than the reported figures, as Downdetector relies on user-submitted errors and may not capture every instance of the outage.

    Aside from the social media apps, Meta also addressed issues related to its Ads Manager. Ads Manager is an essential advertising tool that enables businesses and brands to purchase and create Facebook ads. The company confirmed that the problems with Ads Manager had been resolved as well, ensuring that advertisers could resume their campaigns without further interruptions.

    This outage raised concerns among users and highlighted the reliance on social media platforms for communication and advertising. Many individuals and businesses rely on Facebook, Instagram, and WhatsApp for various purposes, including personal communication, marketing, and customer engagement. The disruption caused by the outage likely impacted these users’ ability to connect with others, share content, and carry out their online activities seamlessly.

    Although Meta Platforms swiftly addressed the issues and restored the services, such widespread outages can have significant implications for businesses, especially those heavily reliant on social media platforms for their marketing strategies. Temporary disruptions can lead to loss of revenue, missed opportunities for engagement, and diminished customer satisfaction. Companies that rely on Facebook’s Ads Manager to drive their advertising campaigns may experience setbacks in reaching their target audience and achieving their marketing goals.

    This incident emphasizes the importance of diversifying communication and marketing channels. While social media platforms offer a vast user base and extensive reach, it is crucial for businesses to have alternative methods of reaching their audience and engaging with customers. Relying solely on a single platform exposes businesses to the risks associated with technical issues and outages, as demonstrated by this recent incident.

    In conclusion, Meta Platforms restored services on Facebook, Instagram, and WhatsApp after a widespread outage that affected thousands of users. The company also resolved issues related to Ads Manager, ensuring that advertisers could resume their campaigns. However, this incident serves as a reminder for businesses to diversify their communication and marketing channels to mitigate the risks associated with platform outages and technical difficulties.

  • Twitter Faces Lawsuit Over Alleged Copyright Infringement

    Twitter Faces Lawsuit Over Alleged Copyright Infringement

    San Francisco, CA – Twitter, the popular social media platform, is being accused by major music publishers of failing to address widespread copyright infringement on its site. The National Music Publishers’ Association (NMPA) and its members filed a federal lawsuit on Wednesday, June 14, claiming that Twitter should be held accountable for infringing on copyrighted works, potentially leading to a bill amounting to hundreds of millions of dollars.

    In response to an inquiry from AFP, David Israelite, CEO of the NMPA, expressed his disappointment in Twitter’s refusal to obtain licenses for the millions of songs shared on its platform. Israelite emphasized that music is continuously leaked, launched, and streamed by billions of users daily on Twitter.

    The lawsuit alleges that Twitter’s approach to copyright complaints has not improved since Elon Musk acquired the platform for $44 billion late last year. On the contrary, the suit argues that Twitter’s internal management concerning copyright matters is in disarray. Recently, Twitter’s head of trust and safety announced her departure from the company without publicly disclosing her reasons.

    This lawsuit marks the second departure of a head of trust and safety from Twitter since Musk’s involvement, during which content moderation has been reduced. Musk’s controversial actions, such as mass layoffs, reinstating banned accounts, suspending journalists, and implementing charges for previously free services, have drawn criticism.

    The lawsuit claims that Twitter refuses to address the rampant infringement of copyrighted music due to its understanding that allowing unlicensed music in posts gives the platform a competitive advantage over TikTok, Instagram, and YouTube. Unlike these platforms, which pay fees to music publishers, Twitter reportedly benefits from the use of unlicensed music, fueling its business with countless infringing copies of musical compositions.

    Music publishers argue that Twitter’s failure to obtain licenses and address copyright infringement not only harms the rights of copyright holders but also undermines the music industry’s overall ecosystem. They are seeking substantial damages, suggesting that Twitter should pay up to $150,000 for each work infringed.

    The outcome of this lawsuit could have significant implications for the social media landscape and the relationship between platforms and copyright holders. It highlights the ongoing challenges faced by social media companies in balancing user-generated content with copyright protection, as well as the potential consequences of neglecting copyright infringement issues.

    As the legal battle unfolds, it remains to be seen how Twitter will respond to the allegations and whether it will take more proactive measures to prevent copyright infringement on its platform.

  • The Pandemic Revealed the Importance of Side Hustles

    The Pandemic Revealed the Importance of Side Hustles

    Having multiple income streams will not only enable you to reach your financial freedom but will lessen the negative impact brought by various crises. Nowadays, people make it to a point to have sidelines or passive incomes. It is only in crises that people see the importance of side hustles.

    Interestingly, many multimillion-dollar companies started through side hustles. They have perceived that through the ongoing social and environmental problems, their products and services can make people’s lives better.

    With side hustles, people became more innovative and creative. They allocate time to elevate their skills to deliver promising products and services. Not all employees experience continuous training on their daytime job. There are different aspects in life that foster growth that people with side hustle discover.

    Another important thing that a side hustle can bring you is a sense of fulfillment. According to successful CEOs, no matter how much you earn in your side hustles what is more important is, it is fulfilling. Doing side hustles is an avenue for most people to pursue what they are passionate about until ultimately they can make it as their own business.

    Amidst of crisis, some people were able to pull off their start-up business. People who are in the food industry and online shopping made it to the point to improve their logistics to facilitate better delivery services With their initiatives, they were able to create more jobs for people which is very helpful in the country’s economy.

    The current pandemic showed to us the importance of side hustles. The diversified sources of income allow us to survive amidst the different challenges brought by COVID-19. Indeed, struggles due to today’s situations made us to move on stronger and wiser.

  • Practical Ways to Start Your Own Business

    Practical Ways to Start Your Own Business

    The current pandemic enables people to go beyond what they can do to earn some extra income. Most people begin to sell valuable products or monetize their skills. If you are planning to become an entrepreneur, this article will impart ways to start your own business.

    Every business aims to solve social issues and current problems through its products and services. The bigger the problem you are solving, the more your business is sustainable and impactful for many. However, according to the article of Entrepreneur.com, it’s better to solve for a specific one, wherein you can competently talk about solving that particular issue.

    Moreover, no matter what stage you are at right now, keep in mind that businesses occur due to ‘demand’. To identify a demand, always choose a niche you want to cater to. You can’t settle for a vast crowd. You don’t want to sell your products and services to everyone. That’s is difficult.

    One of the ways to start your business is to identify how can you give value to your chosen niche. Always think how can you differentiate your business from your competitors. By doing this, you are building a strong identity in the industry where you belong. Note that the problem you chose to solve through your business is one way of creating value.

    Respectively, when you are starting a business, learn to be innovative. Where can you see your business five years from now? What are other products and services that can add more value to your business?

    To achieve this, you need to spend time learning. When you are a business owner, learning should be a part of your journey. Successful CEOs handle their companies well because they do not settle on what they currently know—as startups, it is a vital habit that you should adopt to make your business successful.

    Learning entails asking for guidance from more experienced individuals. Seeking help from other people is a big help for more business opportunities and growth. Be open-minded when starting a business because there are things that you have not seen but others do.

    Starting your own businesses nowadays may be challenging but taking note of these simple ways can make things easier for you. Keep in mind that having your own business is rollercoaster ride but in the end, everything will be worth it.

  • Why Digital Banks are Emerging Nowadays?

    Why Digital Banks are Emerging Nowadays?

    Compared to traditional banks, digital banks offer higher interest rates to entice more clients to entrust their money. Amidst today’s situations, various digital banks are opening to introduce the convenience of financial technology.

    Traditional banks have consumers regard as reliable and secure places to save their hard-earned money. As a result, they’ve witnessed a steady increase in deposits. They don’t need to provide greater interest rates on deposit accounts to entice clients.

    Digitally operated banks, on the other, do not need a physical branch to operate. They have a growing demand for their loan- or fee-based products which outpaced their ability to attract deposits. Thus, they set higher interest rates to entice more clients nowadays.

    Are digital banks safe? Well, know your risk appetite. Compared to traditional banks, they only have customer service that can be reached through their web-based or bank apps to assist you with your banking concerns. What’s interesting is that they are open 24/7 to assist you. Moreover, the security of your money is also something to be aware of while dealing with digital banks. Not all digital banks are made equal, so it’s crucial for customers to know what they’re looking for and do their investigation — selecting an FDIC-insured digital bank product.

    To entice clients nowadays, digital banks obtain no fees when transacting. As cited in the report of Forbes, convenience is the number one selling point of today’s digitized banks since they allow people to conduct cashless payments, especially with the ongoing pandemic.

    Digitized banks are emerging because it is hassle-free when checking your balances, transaction history, and payments. They can also directly promote their new services and even communicate their advisory to you.

  • Best Businesses to Start Right Now Amidst Pandemic

    Best Businesses to Start Right Now Amidst Pandemic

    COVID-19 opened opportunities for individuals to venture entrepreneurship. Many people seek for other income streams to obtain sufficient resources. With this, here are five best businesses to start right now.

    The report of Entrepreneur.com imparted different businesses with in demand products and services in today’s pandemic. The changing behavior of consumers enable these types of businesses to emerge.

    Cleaning services are in demand today since people who are in commercial and residential properties prefer deep cleaning. Offering a health-industry-compliant solution that can get workplaces fully operational quicker and easier can help you stand out in the market.

    Respectively, e-commerce is one of the best businesses to start right now since people are staying mostly at home and going out to shop is unnecessary. Thus, e-commerce businesses that were established during the post-pandemic have lead the industry during the lockdowns.

    Online shopping is not complete without the help of delivery services. Couriers during lockdowns have significantly contributed to the challenging situations brought by the pandemic.

    The Entrepreneur report suggested to cover local areas for delivery to obtain wider market. Not to mention, improved services at a lower cost than your competitors will help you stand out in the business.

    Aside from buying and selling, tutoring services or e-learnings are preferred by most people since everyone has more time compared to the pre-pandemic times. The ongoing restriction of face-to-face learning opens great opportunities to virtual learnings.

    Telemedicine and home healthcare are preferred by most individuals since physical check-ups are not allowed in most cities. Medical courier service that transports medical things such as lab specimens and equipment to hospitals and clinics in your area would be a good fit in today’s era.

    The best businesses to start right now are those that can address the current difficulties brought by the pandemic and other exploited niche.

  • What to Know About Raising Capital for Start-ups

    What to Know About Raising Capital for Start-ups

    Start-up entrepreneurs struggle to obtain funds to begin their businesses. Before starting your own enterprise, know the importance of raising capital for start-ups.


    Money is vital for start-up business owners not just to begin their operations but also for survival. It is important to be cautious not to spend all your funds before launching your business. As cited in the report of Forbes, the Start-up Genome project determined that most start-ups fail due to pre-mature scaling, wherein capital is spent much before the venture starts. Challenges during the early stage of your business can’t be resolved abruptly by money.


    Another thing you should know about raising capital for start-ups is to allocate money for developing your products against your market. As a newbie to the business world, conducting research especially in your target market is necessary. Developing some prototypes entail investment before launching. Customer feedback and enhancements can be acquired once you conduct such testing.


    Further, funds should be used when investing in your business model. After creating products that are identified as product-market fit, learn to make strategies for sustainability and scaling up. With the feedback you attained from your customers, you can draw ideas on how to scale up your business.


    In scaling up, it is important to consider on how your products address certain problems or make consumers’ lives convenient. As start-ups, it is significant to be innovative. Do not just settle for things that you do from the onset of your business.

    Raising capital for start-ups is not limited to the preparation of business operations. It is important to know that the funds you attain should be allocated in the different stages of your business.

  • 5 Tips that Start-up Entrepreneurs to Avoid

    5 Tips that Start-up Entrepreneurs to Avoid

    Not all start-up entrepreneurs reach the maturity of their businesses. New players in the market may experience various pitfalls. But here are five things that business enthusiasts should avoid.

    1.        Not staying close to your customers

    As new players in the market, the first years in your business entails to build relationship towards your customers and suppliers. Your customers will generate the significant profit that you need for your business to continue. Always think of ways how you will stay close to your customers. Ideally, asking feedback from your customers will help not only in nurturing relationships but also making your products and services better.

    2.        Doing everything by yourself

    In business, you can optimize more opportunities if you have a team to work with. Having various projects alone is really costly. If you want to focus more on things you are passionate about, invite more people to ride on your boat. Some start-up entrepreneurs failed to realize that in order to reach their maturity, wherein customers are gradually increasing and more products and services shall be offered, they need people to help them achieve these milestones.

    3.        Being close minded

    Another tip from start-up entrepreneurs imparted is to share your ideas to people who can help you. Your ideas will be nothing without proper execution. In order to take adequate action, learn to impart your ideas with potential customers and partners so that you will have a different perspectives about your ideas.

    As cited in Forbes report, Arthur Menard of Spartan shared his frustration of believing on not to divulge his ideas. But he figured out that successful business owners discuss their ideas with their colleagues. For him, sharing your ideas to other people will help you attain early feedback that can enhance your plans.

    4.        Not pursuing innovation

    To avoid experiencing entropy, wherein chaotic management occurs brought by maintaining status quo, business owners should strive to innovate. Ensuing practical business solutions is the key to optimize more opportunities.

    5.        Being impatient

    Losing your patience will not help you attain the success you are seeking. Always trust the processes that you are experiencing. It is ideal to set your goals and build a system. Your small progress contributes to the success that you are planting in the future. Thus, do not be impatient. 

  • HYBE, Previously Big Hit Entertainment Merges with Ithaca Holdings

    HYBE, Previously Big Hit Entertainment Merges with Ithaca Holdings

    HYBE, previously Big Hit Entertainment, the home of the biggest boy group today, BTS, merges with Ithaca Holdings, the company which leads SB Projects.

    In the deal between the companies, HYBE shall procure through HYBE America, its entirely owned subsidiary 100 percent stake within the Ithaca Holdings along with its assets. It will include SB Projects and management clients Ariana Grande, Justin Bieber, and Demi Lovato; Big Machine Label Group joins in.

    What will Scooter Braun’s participation throughout the merging of these big companies? Braun will be among the board members of HYBE. Big Machine Label Group Scott Borchetta will remain as the CEO.

    The artists under the companies that merges shall share in the capital increase of HYBE, which will then additionally strengthen the business bond of the companies. Monetary terms were not revealed.

  • Canada’s Best Employers in 2018

    Canada’s Best Employers in 2018

    In a research done by Statista,  an online statistics, market research and business intelligence portal, in partnership with FORBES where they anonymously surveyed 8,000 Canadian employees working for large firms and institutions, asking them to scale from 0 to 10 in recommending their employer. They are also invited to list which organizations in their industry they feel that they mainly positive or negative.

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